MyPhoto is a trusted online photo platform that transforms memories into unique photo products. It is a one-stop-shop for differentiated and personalized photo décor and gifts for individuals, families, friends, and businesses.

The company handcrafts custom photo décor and gifts on Acrylic, Glass, Wood, and Metal with a proprietary High-Definition (HD) printing process. Specialty framing brings images to life, so a legacy of special moments can live on in physical form.

iLab partnered with MyPhoto on a variety of projects including brand and website engineering, marketing and sales pitch decks and capital raises. Furthermore, the iLab parent company (BrandStar) is the current Agency of Record (AOR) for the company and provides comprehensive business consulting, marketing and media expertise in the capacity of a fractional CMO.

On the verge of a breakthrough and breakout in terms of sales revenue and growth in the second half of 2022 into 2023, the MyPhoto executive leadership team wanted to be ahead of that capital intensive curve and contracted with iLab to provide a complete investment package.

This engagement included a Discovery Workshop, an Investor Pitch Deck, a consolidated Business Plan with 36-month Proforma, a Confidential Information Memorandum (CIM), a Brand Essence Video (BEV), an Opinion of Value (OOV) and Transferrable Value Assessment. Now the company is indeed prepared to preserve life's most precious moments-the memories we all make day in and day out-for a lifetime. Crazy easy. Crazy fast.